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2011 Mazda2 gets Activematic & Mazda2 Tamura

Mazda2 Activematic It took Mazda an awfully long time to introduce the 2011 Mazda2 Facelift. In fact the very same Mazda2 nose was already running off the production lines in Thailand in October 2009, so it seems most peculiar that the facelifted cars are only just starting to arrive in UK showrooms. Still, it’s not the end of the world and the 2011 Mazda2 does offer a decent-looking car with a practical choice of engines and trim.

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Citroën separates DS and C line design departments

Citroën is reorganizing its design division in order to create a dedicated design department for its semi-premium DS line of models, led by Thierry Metroz. The new structure will come into effect on 1 June. Alexandre Malval, former head of styling for the DS5 and C5, will manage the mainstream C line.