1953 1954 1955 Corvette Parking Brake Switch, Emergency Brake on 2040-parts.com

Hiromu Naruse: ‘Godfather’ of the LFA ‘Not Famous Enough’

Hiromu Naruse & Lexus LFA Last year we reported the death of Hiromu Naruse, Toyota’s chief test driver and a man considered to be the ‘Godfather’ of the Japanese performance car, and particularly the Lexus LFA, a car which consumed the last decade of his life and became the final testament to his enormous skill. At 67, Naruse-san was still as involved as ever, and it was whilst driving a Lexus LFA with the Nurburgring Package he met his end on a public road near the Nurburgring. A track, incidentally, he had driven more than any other Japanese driver.

Veritas RS III World Debut at Salon Privé

The Veritas RS III will debut at Salon Privé in July [ad#ad-1] Vermot AG are responsible for the Veritas RS III, a modern day recreation of a 1940s German racer. And it does look pretty stunning. It weighs in at less than 2400lbs but features a either V10 BMW (as in the M5) or a V8 (as in the M3), offering either 600bhp or 480bhp.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.