1955 Dodge Desoto Plymouth Chrysler Am Radio Mopar Model 835 on 2040-parts.com

Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

Infiniti Emerg-E concept

Infiniti's third recent concept car, the Emerg-E, will debut at the Geneva motor show next week. Following the Essence of 2009 and last year's Etherea, the Emerg-E is the brand's first mid-engined car design. While the proportions of all three cars are very different (thanks to the Essence's front-engine, rear-wheel drive layout and the front-engined, front-wheel drive Etherea), their form language is shared.

Mercedes GLA SUV UK launch down a salt mine in Cheshire

The new Mercedes GLA down a salt mine in Cheshire Trying to find an unusual venue for new car launches is something that taxes the brains of car PR teams, and Mercedes came up with somewhere a little left field for the launch of the new GLA Compact SUV – the UK’s biggest salt mine at Winsford in Cheshire. The Winsford Rock Salt Mines – 130 miles of salt mining tunnels running under Cheshire – are the result of salt mining since the 19th century and now comprise of 130 miles of tunnels some 189 metres below ground, a void beneath the earth of 23 million cubic metres. Still a working salt mine, Winsford is also home to a massive storage facility for, among others, the National Archive, where constant temperatures of 14C make for an ideal storage environment.