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Mazda 3 saloon unveiled at LA Auto Show

By Ben Pulman Motor Shows 19 November 2008 17:00 Mazda has officially unveiled its new 3 four-door saloon at the LA Auto Show today, revealing the car in full and releasing more technical details. A five-door hatchback (favoured in Europe) will be shown at the Bologna motor show in December 2008, and form the basis of a hot MPS model. The current 3 is Mazda’s best-selling vehicle, accounting for one third of the Japanese manufacturer’s sales (and a total of 1.8 million units over the past five years).

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mini John Cooper Works convertible set for Geneva motor show

Here's math we actually like: Mini. Plus John Cooper Works performance. Plus convertible.