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Aston Martin Lagonda Concept unveiled at Geneva motor show 2009

By Ben Pulman First Official Pictures 04 March 2009 06:57 Aston Martin shocked the Geneva motor show today when it unveiled the Lagonda Concept, a V12-engined SUV that’s designed to spearhead the expansion of the company into over 100 countries. And it's the first fruits of a new collaboration between Aston and Mercedes-Benz, which will provide the 4x4 hardware and engine tech - from the Merc GL SUV. Yes, or if you believe Aston Martin boss Dr Ulrich Bez, ‘the avantgarde luxury car of the future.’ The Lagonda Concept is based on the four-wheel drive chassis of the Mercedes GL (a fruition of the Aston Martin-Mercedes tie up first revealed by our very own Georg Kacher), so it’s four-wheel drive, but unlike like its donor car, the Lagonda version seats just four and features a V12 engine up front.

Record Breaker Aiming High With Audi

NOT content with falling out of a balloon from a great height, Austrian extreme athlete Felix Baumgartner is tackling his next big challenge on the famous Nordschleife circuit of the Nurburgring in Germany. Teaming up with Audi, the Austrian will obtain a racing license and become a driver with the Audi race experience team for the grueling Nurburgring 24 Hours in June. He’ll also be swapping his recording-breaking balloon for a race-prepared Audi R8.

Mercedes-Benz Launches 'Style' Division

Mercedes-Benz has launched Style, the Stuttgart-based automaker's answer to BMW's DesignworksUSA design consultancy. Mercedes-Benz's Style sub-brand will be charged with designing bespoke luxury goods from aircrafts, to yachts, furniture and more. Its aim is to place the company in the avant-garde of the luxury market.