5u2z-14s411-eb | Wiring Pigtail Kit on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW M Car sales keep growing

Now here’s a conundrum. Why do sales of BMW M Cars keep growing, when every other car maker (bar a couple of exceptions like Audi) are seeing sales decimated? Is it because the cars are so good?

Bentley Continental Supersports Convertible at Geneva

The Bentley Continental Supersports Convertible will debut at Geneva The Bentley Continental Supersports Convertible has been on the way for a while. We reported that a Supersports Convertible was likely back in October, and as Bentley have managed to chop the top off all the other iterations of the Continental GT there was no way they were going to pass up the chance to add another variant to the list. Bentley have also added the FlexFuel capability to all models in the Continental range.