624 Pc 1/4 Oz Steel Wheel Weights on 2040-parts.com

The Hidden Work of Design Consultancies

Most major car companies carry out most of their design work themselves, with dedicated design departments increasingly capable of handling every aspect of the design process. But few car companies do not use the services of external car design consultancies for some smaller projects, and many smaller car companies use such consultancies to supplement their more limited in-house design facilities on larger design projects. Throughout the world there are numerous companies offering these design services to car companies.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Nissan electric car Leaf starts retailing next year in five markets

Just days after pulling the wraps off of its prototype Leaf electric vehicle in Japan, Nissan Motor Co. says it has committed to an early launch of 5,000 sales in the United States, starting late next year. The plan will require Nissan North America to begin retailing the Leaf at U.S.