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NEVS completes Saab purchase

National Electric Vehicle Sweden AB (NEVS) has completed the purchase of the assets of Saab, but can’t use the Griffin logo. It looks like the Chinese, Japanese, Swedish Consortium NEVS has finally completed the process of acquiring the assets of bankrupt Saab, but it hasn’t quite got all it wanted. We reported last week that the process of acquiring Saab had been delayed as there were still issues over the rights to the Saab log, a logo owned by Scania and Saab Aerospace.

New Chevrolet Aveo (2011 / 2012) revealed

The Chevrolet Aveo debuts at Paris It always seems a bit strong proclaiming that a new car has been revealed when we know it’s probably going to be a year before said car hits the showrooms. And so it is with the new Chevrolet Aveo we have here which, despite Chevy saying this is the production car, won’t hit the roads in the UK for a year. That long gestation period could even change the 2011 Chevy Aveo in to the 2012 Chevy Aveo, which considering the ‘Concept’ for the new Chevy Aveo was shown at Detroit in January is one long introduction phase.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.