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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

CAR interviews Karl Schlicht, Toyota and Lexus product chief (2014)

By Damion Smy Motor Industry 07 July 2014 11:07 CAR magazine interviewed Karl Schlicht, the product chief at Toyota and Lexus, to find out how one of the world's biggest car makers is fighting to make its cars more engaging. Japan's biggest manufacturer seemingly has quality and engineering licked, but is keen to inject real desirability on its European range - and products like the GT86 sports car and recently facelifted Yaris suggest that Toyota is making strides in that direction. Read on for our full interview.

Audi RS6 Avant makes £120,000 for Elton John Charity

Elton John & David Furnish pictured with the Audi RS6 Avant auctioned for EJAF. Audi has a history of donating cars for auction at Elton John’s annual White Tie & Tiara Ball, and this year it was an RS6 Avant. But it wasn’t just any old Audi RS6 Avant, it was an RS6 with an interior signed by Audi-driving Hollywood start Gwyneth Paltrow.