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New MINI One revealed: Geneva Motor Show

The new MINI One (pictured) revealed in Geneva The big news for the Geneva Motor Show and MINI – apart from the display of the new MINI Cooper and Cooper S – was supposed to be the MINI Clubman Concept, a first look at the new Clubman in all its over-sized glory. But lurking on MINI’s stand in Geneva is also the new entry-level MINI – the new MINI One (pictured above). With a lesser spec than its siblings, the new MINI One comes with a body coloured roof, less butch front bumper and smaller wheels and an all round pruned-down spec.

Aston Martin Zagato (2011) anniversary concept

Aston Martin is teaming up with Italian design house Zagato again to mark the 50th anniversary of the DB4 GT Zagato with a new Zagato-bodied V12 Vantage. Only this solitary teaser image has been published so far, revealing the shape of the new 2011 Aston Martin V12 Vantage Zagato - which is likely to make production. The car will be shown at the Villa D’Este concours in Italy on 21 May 2011 – and Aston Martin promises this starts a new working relationship with Zagato, suggesting further models will be forthcoming.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.