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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

BMW M3 coupe stripped down to go club racing

BMW's M division is back in the business of building specialty street-legal race cars with a new lightweight version of the M3 called the GTS. The lightweight coupe, set to go on sale in early 2010 at a yet-undisclosed price, was conceived as a limited-edition model primarily for club-based racing in much the same way that Porsche builds the 911 GT3 Clubsport. But in a clear effort to link its track-based activities with the production-car side of its business, BMW's M division is offering the new car with a homologation package that will allow customers to register the M3 GTS for street use.

Nissan Mixim concept (2007): first official pictures

By Tim Pollard First Official Pictures 29 August 2007 02:30 Nissan Mixim: the lowdown This outlandish electric sports car will form the centrepiece of Nissan's Frankfurt Motor Show stand. As you can tell from its squashed insect looks, the Mixim is no production car in prick-tease show-off mode. This is a far-flung fantasy on the long-distance radar of Nissan's product planners.