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Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.

Lotus unveils Grand Prix-inspired Exige S LF1 (2014)

By Michael Karkafiris First Official Pictures 11 June 2014 13:45 Lotus has unveiled a new limited-edition Exige S with the moniker LF1, paying tribute to its 81 Grand Prix victories. Dressed in the official colours of the Lotus F1 team, the black-gold Exige S with red accents will be limited to 81 units. Each one is individually numbered with a carbonfibre build plate.

Toyota tests chips that improve hybrid efficiency by 10 percent

Toyota announced on Tuesday that it has developed a new semiconductor, claiming it can boost fuel efficiency in hybrid cars by an impressive 10 percent. The semiconductors manage the flow of electricity through the power-control unit that connects the battery to an electric or hybrid car's motor and generator. The newly developed semiconductors are said to consume only a tenth of the energy of today's chips, while allowing the power-control unit to be 80 percent smaller.