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New Ford Ka city car concept revealed

Ford’s Ka city car was a revelation when it was introduced back in 1996. It offered cheap thrills thanks to a sweet little chassis, and fresh styling compared to contemporary compact hatchbacks. Now, the Ka legend is moving onto its third generation with this, the 2013 Ford Ka concept – "a cleverly designed and fuel-efficient new choice for urban consumers," according to Ford.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Art Center BMW/Exa project

There's a new sponsored project that is just getting under way at Art Center College of Design, the likes of which hasn't been seen in a very long time - if at all. The school's Transportation Design department has helped bring together BMW with Exa Corporation, a Boston-based virtual aerodynamic simulation company, and has tasked the students to re-design the current BMW X5 Sports Activity Vehicle with the hope of dramatically increasing its aerodynamic efficiency while still retaining the BMW flagship SAV design language. This brief is quite timely in the context of the industry's ongoing focus with sustainability and strikes at the core of the BMW Group's long term energy strategy known as the concept of Efficient Dynamics.