Chrysler Elbow on 2040-parts.com

Intermot-IVM Design Award Competition 2004

A perception that young people are less and less attracted to motorbikes provides the theme for the first Intermot-IVM Design Award competition. The Motorcycle Industry Association of Germany (IVM e.V.) and the Trade Fair Munich/Intermot have decided to intensively take care of their young clients with several activities this year. As young people are no longer inspired by superb technology alone, but are impressed more and more visually, it is only logical to place a greater emphasis on the design of the bike in winning over young customers.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

A Right Old Estate of Affairs

A NEW study from car hire Europcar has revealed that, while a practical, versatile estate car might be just the ticket for a busy life, it’s not the car of choice to create a lasting impression on a first date. According to the firm’s survey, just one percent of respondents said they would choose an estate car when hiring for a special day, with women put off by the practicality of estates. Unsurprisingly, prestige vehicles topped the list for the car to make the best impression at 32%.