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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

2014 Michelin Challenge Design finalists announced

Michelin has announced the 15 finalists of the 2014 Michelin Challenge Design, themed ‘Driven/Undriven: The Duality of Tomorrow's Automobile'. Their work will be showcased in January at the North American International Auto Show (NAIAS) in Detroit. A judging panel of automotive designers and industry experts selected individuals and teams from Italy, China, South Korea, Finland, Serbia, Canada, Brazil, Mexico and Guatemala from over 900 registrants from 74 countries.

Kia Sorento at 2009 Frankfurt motor show

By Freddie Fulton First Official Pictures 10 August 2009 16:21 Kia is a company rapidly transforming its image with a series of new models targeting Europe’s best – and today we see the next arrival, the new Kia Sorento. We’ve already scooped the new Sorento earlier in the year and seen it in Korean guise at the Seoul motor show, but now we can see the Euro-spec 4x4. Kia Sorento: what’s new?Pretty much everything.