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Lamborghini Gallardo Spyder unveiled at LA Auto Show

By Ben Pulman Motor Shows 19 November 2008 23:00 This is the new Lamborghini Gallardo LP560-4 Spyder, unveiled today in Los Angeles as part of the company’s promise to reveal one new model at every major motor show. Suddenly that Ferrari Scuderia Spider 16M has a homegrown rival, and we're left wondering if the Scud is really so tempting after all… Spot on. And that means it mixes a mouth-watering prospect of a 5.2-litre V10, four-wheel drive and one of the best exhaust notes around – now aided by the removal of the roof.

Aston Martin to revive Lagonda marque

Aston Martin CEO, Dr. Ulrich Bez, announced the firm's intentions to revive the fabled Lagonda marque in a statement to the media yesterday. "After my eight years with Aston Martin, four with profitability, and 16 months of independence, it's time to think about a longer term future." Bez said.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.