Felpro Os 30510 A Oil Pan Gasket on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Lamborghini Gallardo: Chinese owner takes umbrage

Lamborghini Gallardo destroyed in China by disgruntled owner Maybe China doesn’t have any effective consumer rights laws to protect disgruntled consumers. Or maybe the owner of the Lamborghini Gallardo in China, who organised its destruction on China’s ‘National Consumer Day’ to make a point about Lamborghini’s failure to address his problems, had just reached the end of his tether. But whatever the reason, the sight of an almost new Gallardo being destroyed by a team of boiler-suited, sledgehammer-wielding chaps certainly garnered a crowd.

Cash for clunkers plan revives trade fight

Import brand automakers and dealers warned on Thursday that a vehicle scrappage proposal before the Senate would violate trade agreements and could weaken the economy. The Senate could vote on the plan on Thursday, which would offer $10,000 to any moderate- or low-income consumer who trades in a car or truck that is at least 10 years old and buys a new one that is more fuel-efficient and "assembled in the United States." The trade-ins would be scrapped rather than resold. The U.S.-made mandate "smacks of the protectionism that led to the Great Depression," said Barbara Nocera, the top Washington lobbyist for Mazda North American Operations.