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Ford creates ‘driver workload estimator’ to reduce driver distraction
Tue, 10 Jul 2012Ford researchers have created a ‘driver workload estimator’ help reduce driver distraction by filtering infotainment and communication distractions. Researchers at Ford are working on a system that would use information submitted by the vehicle and the driver's body to prioritize what information can be displayed and at what time. With the ever-increasing demand for advanced infotainment systems, the chance of driver distraction has also risen as more displays and controls are integrated into the latest models.
Think a sports car makes you more attractive? Think again
Tue, 15 Oct 2013It’s a favourite stereotype: a man driving a flashy sports car is more attractive to women – or at least, so he might think. Now a survey by Motors.co.uk suggests that exactly the opposite could be true. While the same research reckons 48% of men subscribe to the stereotyped view, in actual fact women are more likely to find a man driving an eco car more alluring.
Volvo S60 Polestar Gothenburg debut
Sat, 09 Jun 2012The Volvo S60 Polestar – a BMW M3 basher – is due to debut in Gothenburg on 16th June 2012 and could get as much as 500bhp. Yes, Volvo are busy downsizing their engines and trying to up the quality perception of their cars at the same time, in an aim to join the proper premium club inhabited by the likes of BMW, Mercedes, Audi and Jaguar. But that doesn’t mean Volvo should forsake performance in their cars, because even if performance models are not the bread and butter for premium car makers they are the golden halo that casts a premium gloss on lesser models.