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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Range Rover Evoque: A different Evoque for every customer

The Range Rover Evoque in Geneva came in a fetching shade of green We’ve had the roll out of the Range Rover Evoque piecemeal over the last nine months, from the first showing of an Evoque with a name at Kensingon Palace last July, through to the reveal of the 5-Door Evoque – accidentally at Paris and then officially at Los Angeles. What we now learn at Geneva is that Land Rover intends for the Evoque to be the most customisable Range Rover there has ever been, with an almost endless permutation of options and colours and fabrics and styles and… The starting point for customising the Evoque – beyond choosing either diesel or petrol, 2WD or 4WD and 3 or 5 door – is the basic trim options of Pure, Prestige and Dynamic. Then you’ll get confronted with the options for the exterior paint job; there are twelve of those with three different, contrasting roof colours.

Lotus Evora’s high profile waiting list

Lotus has certainly had its ups & downs over the years. Started and run by the legendary Colin Chapman, Lotus has always done its own thing – not always successfully, it has to be said. But the last few years has been something of a renaissance for Lotus, with the extremely able and agile Elise and its siblings selling well.