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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Spyker Saab deal back on?

Victor Muller of Spyker has submiited a revised offer to GM for Spyker All very sad, we have to say. But also a little odd. Our esteemed leader (it’s Christmas bonus time!) was having a conversation with a friend on Friday morning on this very subject.

BMW limits special-edition M3 coupe to 30 copies for the United States

As the 25th anniversary of the M3 draws near, BMW is starting the celebration a bit early with a limited-edition M3 coupe for U.S. buyers. And BMW means limited--it will sell only 30 copies of the car, painted in a color called Frozen Gray.