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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Ferrari 599XX – more info, more photos

The Ferrari 599XX - a track Ferrari and a rolling test bed for technology [ad#ad-1] We first got to see the Ferrari 599XX at the Geneva Motor Show in March, when Ferrari brought one along to the show, but details were a little thin on the ground. In fact, there were more details on the handling pack for the 599 – the 599 HTGE Pack – than there were for the 599XX. But Ferrari has now remedied that, and supplied us with more information and some pictures.

NASCAR: Rule changes to be clarified

The 29th annual NASCAR Sprint Cup Series Media Tour opens on Monday in the Charlotte, N.C., area. It's a four-day smorgasbord of announcements, team-shop tours, optimistic predictions and the unveiling of new race-car paint schemes, team members and sponsorships. More than 150 writers, broadcasters and photographers will get a steady diet of claims such as “we're excited,” “we've been working harder than ever,” “we feel we've got everything in place” and “we can't wait to get started.” The tour will visit almost every team that plans to run the full series schedule in 2011, teams such as Earnhardt-Ganassi, Stewart-Haas, Penske, Michael Waltrip, Richard Childress, Kevin Buckler's TRG, Team Red Bull, Furniture Row, Richard Petty, Hendrick, Roush-Fenway and Joe Gibbs.