Harley Fat Boy Screaming Eagle Pipes on 2040-parts.com

Mazda 3, Mazda 6 get customized for the SEMA Show

We like the look of Mazda's current lineup, from the basic 2 to the sleek 6. Kodo design language has a lot to do with it -- Mazda North American Operations design director Derek Jenkins says that, thanks that Kodo styling, "the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design." (Ugh.-ED) We didn't know genetics had anything to do with it, but hey -- tough to argue with the results. Perhaps Kodo's effectiveness is why Mazda's SEMA show concepts are fairly...restrained compared to what other automakers are bringing to Las Vegas.

Mercedes SLR McLaren Roadster 722 S (2008): first official photos

By Ben Pulman First Official Pictures 29 September 2008 15:43 Not to be outdone by the Bugatti Veyron Grand Sport, this is Mercedes’ own ultra-fast open-top. Snappily named as the Mercedes-Benz SLR McLaren Roadster 722 S, it’s a convertible version of the special edition 722 variant. And yes, Merc is indeed eking all it can out of the SLR supercar before the SL Black and SLC/Gullwing arrive.

Audi A5 ‘Suicide’ Advert – Fake

The Audi A5 Suicide Avert has been dubbed a fake by Audi of America Doing the ‘Viral’ rounds over the last few days on the interweb has been a video for the Audi A5 ‘Clean Diesel’ which really didn’t seem to fit in to the non-contentious Audi mainstream ethos we are used to seeing. A carefully crafted image can easily be decimated by one careless word or deed (Gerald Ronson springs to mind) and, amusing though some of us with a sicker sense of humour found the A5 ad, we couldn’t see how Audi would sanction it – even just for online use. The advert features a man driving an Audi A5 in to a deserted car park.