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Range Rover designers talk tactics [w/Video]

Range Rover designers and engineers have come together in a short video to discuss the reasons and influences behind their decisions when it came to designing the brand's fourth-generation flagship SUV. Developing a new Range Rover is always going to a difficult job, given its status as the world's best 4x4 and its avid fan base, and in this video we get a chance to hear from the people who influenced this latest model. Gerry McGovern, Land Rover Design Director and Chief Creative Officer, explains: "Great design is the gateway to customer desirability, it's about making that personal connection.

Ford reportedly to shut down Mercury

The Mercury brand, rumored to be on the verge of death several times over the past decade, would be shut down under a plan being prepared for Ford Motor Co.'s board of directors, Bloomberg News reported on Thursday. Citing two executives who have knowledge of the plan but asked not to be identified, the news service said the plan would be submitted to Ford's board in July. How quickly Mercury would be shut down depends how quickly the automaker can convince Lincoln Mercury dealers to close or merge with a Ford-brand dealership, the report said.

Ford lowers Sync price

Ford is cutting the price of its Sync software, the company said on Monday. The price will drop from $395 to $295, and Sync will be available on base trim levels for the first time. The new pricing rolls out on the 2012 Ford Explorer and Ford Edge base models.