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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

MINI’s big Porsche competing PR shambles +video

The MINI-v-911 at Atlanta Track (click image to enlarge track map) So MINI threw down a challenge to Porsche. “Come Race us” they said. “No thanks”, said Porsche.

CDN–GM/PATAC Interactive Design Competition China winners announced

The winners of the CDN-GM/PATAC Interactive Design Competition China have been announced during Car Design Night at The Waterhouse in Shanghai on April 20, 2013. The inaugural Chinese installment of the popular student design competition has been a huge success, with 1,241 submissions during the five-month process. February saw an amazing number of last-minute entries that ensured a tough decision when the judges, including Brian Nesbitt, vice president of Design at GM International Operations, Michael Simcoe, executive director – Global Design GMIO at Holden, Min Cao, chief designer/Advanced Design director at PATAC, Burt Wong, executive deputy director of PATAC Design Department at PATAC, and Holt Ware, executive Design director at PATAC, met to choose a winner last month.