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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Porsche 918 Spyder to get 4.6 litre V8

Porsche 918 Spyder to get 4.6 litre V8 The Porsche 918 Spyder is to get a 4.6 litre V8 and lose one of its electric motors when it launches after a Frankfurt 2013 debut. It’s almost two years since the Porsche 918 Spyder debuted at the Geneva Motor show as a potential 21st century eco-replacement for the Carrera GT. The amount of interest shown – and offers of deposits – persuaded Porsche to confirm the 918 Spyder for production last March, but it’s still more than eighteen months away from arriving on the road.

Shortages of Japan-built cars open the door for U.S. automakers

U.S. carmakers sense that they have a chance to win back customers this summer with the launch of several redesigned models, while their Japanese competitors struggle with supply shortages. About 197,000 car buyers who typically would favor a Japanese brand are in play this summer, according to market research firm A.T.