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Range Rover: why it is already battling Bentley

Land Rover is already planning for the 2016 arrival of Bentley’s new SUV – and intends to make the Range Rover even more exclusive and expensive in order to do battle. “We are benchmarking Bentley quite closely,” admitted Range Rover vehicle integration manager Lynfel Owen. “The gap to the (expected £150,000) Bentley and today’s Range Rover (£71,310-£98,430) leaves lots of margin.” Why Rolls-Royce, Bentley, Aston Martin and Jaguar are going SUV crazy Bentley SUV production confirmed Already, Land Rover has rolled out the new Long Wheelbase Range Rover and, next year, will launch a super-exclusive Autobiography Black trim line, with twin rear massaging captain’s chairs, electric business tables and champagne chiller.

Ford builds it, you test it

Only a select few usually get the opportunity to test out upcoming vehicles. Ford is bucking that trend by allowing customers to sign up at BuiltToughTest.com, and get the chance to explain how they would put the aluminum reinforced 2015 Ford F-150 to the test. Product development does extensive testing to the extremes, going as far as disguising the F-150 and running it through the 2013 Baja 1000.

Simple Rule: Technology Costs

Close your eyes. Imagine you're at the turn of the 20th century. A favorite broadsheet tells you that these new-fangled automobile gadgets are dangerous rattle traps that foul the air and that they are singularly profound failures!