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Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.

Honda to field seven entries at Pike’s Peak

Honda will join the 2014 Broadmoor Pikes Peak International Hill Climb as a sponsor and a competitor, the company said on Thursday. The company will run five cars up the hill, in addition to a motorcycle and an ATV. "Pikes Peak presents us with a unique opportunity to showcase Honda's diverse product lineup as we work to further strengthen Honda's presence in racing at all levels," said Art St.

Daihatsu Mud Master-C concept (2007): first official pictures

By Guy Bird First Official Pictures 25 October 2007 04:02 Surely the best concept name of the show? Possibly. Although it sounds like an early 80s rap MC with dirty habits, this concept is actually designed to showcase a possible all-terrain vehicle able to transport keen mountain bikers to extreme locations – as well as providing shelter to fix their rides under its twin gull-wing doors with built-in LED lamps.