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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Fiat 500 1957 Edition revealed ahead of LA Auto Show

While American teenagers were cruising around in finned interstate crushers, Europeans of all ages were discovering the wonder of automobile ownership thanks to the tiny, affordable Fiat Nuova 500, introduced to a car-hungry public in 1957. The little two-cylinder city car was a smash hit, with 3,893,294 built before production ended in 1975. Fiat 500 production resumed in 2007, but the new car was vastly different from the original: Its engine gained two cylinders and moved to the front of the car, while its footprint, though diminutive by American standards, positively dwarfs that of its predecessor.

Mobile phone use most hated by drivers

THE MOST HATED driving habit in the UK is using a mobile phone to call or text while behind the wheel. A study has found 47% of British drivers say this is the habit they despise the most in other drivers. Using a mobile phone while driving is illegal, but other poor driving rated highly in Britain’s top 10 most hated driver habits.