Morse Mt-2 Dual Engine Control on 2040-parts.com

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Ferrari testing LaFerrari at Nurburgring (video)

Ferrari testing LaFerrari at Nurburgring We’ve had plenty of information from the Nurburgring on the new McLaren P1, and the new Porsche 918 has broken the Nurburgring lap record, but until now, despite a reveal at the Geneva Motor Show, we’ve had nothing from Ferrari on the LaFerrari. Yes, we know Ferrari have been running LaFerrari round their own track, but McLaren and Porsche have been taking on the Nurburgring for some time with their hyper supercar offerings, but now it seems Ferrari are playing catch-up. What is a bit ofdd is that despite LaFerrari being presented to the public in production guise at Geneva, Ferrari feel the need to cover LaFerrari ion swirly black and white camouflage.

Ferrari F1 drops ‘Marlboro’ graphics for Barcelona

Ferrari have dropped the ‘Pack of Marlboros’ graphic for the Barcelona GP A couple of weeks ago we reported that Ferrari have been accused of running subliminal tobacco advertising on their F1 cars, an allegation Ferrari strenuously denied. To be honest we can’t know for sure whether there was an intent to subliminally suggest a pack of Marlboros with the barcode graphics on the current Ferrari F1 livery or not. What we can be sure of is that now a jobsworth has made the allegation we all think of a pack of Marlboros every time we see the Ferrari livery.