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Audi-designed Santa's sleigh (2009)

Father Christmas has adapted his own version of the new Audi A1. Ho-ho-ho By Tim Pollard First Official Pictures 18 December 2009 08:04 Audi has opted for a quick fix in designing an Ingolstadt-sponsored Santa’s sleigh: it’s taken the forthcoming 2010 A1 and prepped it for Christmas duties. Santa looks cheery in this left-hooker, a three-door version of Audi’s new Mini rival.

Audi A5 DTM Concept Car (2011) first official sketches

This is Audi’s new DTM racer: as new rules and regulations are ushered in for the 2012 German Touring Car series, Audi has chosen to replace its highly successful A4 DTM with a race car based on the new A5 coupe. And it’s been unveiled just in time to steal a little thunder from BMW as Ingolstadt’s local rival reveals its first DTM challenger in two decades. So the Audi A4 DTM becomes the Audi A5 DTM?

Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.