Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Lamborghini Aventador Nazionale debuts in Beijing

Lamborghini used the Beijing auto show to display some its Ad Personam wares on the Aventador LP 700-4. The Nazionale gets a coat of white paint that Lambo calls “bianco opalis” and Italian flag-inspired racing stripes up the middle. The interior leather is done in black and blue.

Ford to triple production of EcoBoost engines by 2015

Ford EcoBoost Engine production to increase In another clear sign of engine downsizing by car makers Ford has announced it will triple production of its EcoBoost engines in Europe by 2015. The petrol engine is fighting back against hybrids and diesels with downsizing and forced induction creating petrol engines that work more pleasingly than  diesels – and with lower particulate emissions – whilst delivering proper performance and levels of economy that would have been unthinkable just a few years ago. Ford is in the vanguard of this mainstream push to make petrol engines relevant even in a car world dictated by government CO2 targets (which aren’t really CO2 targets , they’re official economy targets) and they’re planning to triple production of their very good range of EcoBoost engines in Europe over the next three years.