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McLaren P1 Concept is 97% production design (video)
Wed, 26 Dec 2012At a private reveal of the new McLaren P1 Supercar in New York, McLaren has confirmed that 97 per cent of the P1′s styling will remain. McLaren has said that 97 per cent of the styling of the P1 Concept is exactly as the production version will look, with the only changes being some vents in the bumper to let hot air out and a tighter mesh on the grill at the back. The fac t that the P1 will stay faithful to the concept’s design already seemed evident after we had spy photos of the P1 visiting a McLaren supplier in Norfolk recently (and spy video of the P1 too), where we struggled to find anything different from the concept cars.
Chrysler unveils new ads to follow 'Halftime in America' campaign
Fri, 30 Mar 2012A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.
Whos Where: Ken Okuyama appointed Creative Director at Pininfarina
Thu, 12 Feb 2004The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .