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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Ford Mustang RTR knocks on the door of the Boss 302

As customers continue to throw handfuls of dollars at Ford to get their hands on the Mustang Boss 302, the popularity of that car might leave some discerning Blue Oval buyers wanting something more unique. Enter Vaughn Gittin Jr., world champion drifter and Mustang fan, with his vision for the perfect 'Stang—the RTR. Designing and building the 2013 Ford Mustang RTR was a combined effort among Gittin Jr., Ford and Classic Design Concepts.

Peugeot 2008 Crossover already selling well in UK – and half are White

More than half of UK sales of the new Peugeot 2008 (pictured) are white cars The Peugeot 2008 – the crossover/SUV take on the new 208 – arrived in production guise at the Geneva Motor Show in March and looked a properly credible effort from the beleaguered French car maker. In fact, when Peugeot announced prices for the 2008 and their UK target sales of 8,000 a year, we thought they were being conservative with their projections, especially as the 2008 starts at a very reasonable £13k. That soon proved to be right when Peugeot announced it was having to double production of the 2008 as sales were much stronger across Europe than they’d anticipated, and it seems the same is happening in the UK.