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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

Chevrolet at Geneva

By Guy Bird Motor Shows 10 March 2008 11:31 What’s new on Chevrolet’s Geneva Motor Show stand? There were more exciting show stands at Geneva but Chevy did muster up a small – in every sense – global unveil in the shape of the three-door Aveo supermini (the five-door was unveiled last autumn at the 2007 Frankfurt show). The smart-ish new exterior – all big grille and wraparound front lights – is a big improvement on the mundane Kalos it replaces but still a bit of a let down.

Top Gear USA to show on BBC Three +video

Top Gear USA arrives on BBC Three next week. Top Gear is something of a phenomenon. From a rather stuffy show fronted by the likes of William Woollard and Angela Rippon, it has morphed in to the world’s most popular car programme bar none.