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Czech Car Maker Offers A Vision Of Its Future

SKODA has long since cast off its budget car image, but just in case you remain on the fence regarding the Czech firm’s premium market aspirations, it’s revealed a smart new concept car ahead of the Geneva Motor Show, called the VisionC. The five-door ‘coupe’ is said to be positioned in-between existing Octavia and Superb models, and has clearly been influenced by cars such as Audi’s A7 – another large, premium coupe-like model. As Skoda continues to grab a larger share of the market it’s also keen to steal buyers from existing firms selling ‘affordable premium’ models.

Ferrari California Configurator – a wonderful time-waster.

The California is Ferrari’s first foray in to this high-end but more mainstream target for some time. And, despite claiming that the California is sold out until 2011, they obviously feel the need to keep the car in the spotlight. The Ferrari California Configurator So what will the configurator do?

Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.