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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

In its first year, Indy 500 'glamping' shows potential

For the first time, the Indianapolis Motor Speedway offered “glamorous camping” or “glamping,” on the track's infield during the Indy 500. Across a small lake from the Brickyard Crossing Golf Course's eight hole, IMS settled “Glamptown,” a village of 70 10-foot x 15-foot canvas tents. The tents were available with the choice of a comfortable queen bed, double beds, or two to four military-style cots.

Ken Block signs for Ford and the WRC

Ken Block – who became a YouTube sensation with his gymkhana stunt series ¬– has ended months of speculation by confirming he’ll compete in the 2010 World Rally Championship – switching his Subaru Impreza for a Ford Focus, while he'll also rally a Fiesta in the US. The Monster energy drink-backed deal will form a key part of Ford’s plan to market its hatches in America, and follows last year’s Pikes Peak Fiesta. It’s a tentative start for Block, who’ll be competing in select rounds of the WRC championship – Mexico is believed to be the first – to hone his skills.