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Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Nismo enters a new era

Nissan made Nismo its exclusive performance car and motorsports brand at its new global headquarters in Yokohama, Japan. CEO Carlos Ghosn declared the building open at a ribbon-cutting ceremony on Monday. Even though Nismo has been tuning cars for Nissan for almost 50 years, its first true production car didn't hit the streets until the Nissan Skyline 2000GT.

ECOVELOCITY PROVES TO BE A HIT

ECOVELOCITY, the UK’s first eco motoring festival held at Battersea Power Station last week, delivered the UK’s largest ever eco test drive event, with almost 7,000 consumer drives of electric, low and ultra low carbon vehicles on the bespoke test track. Visitors and their families fully embraced the ‘hands on’ opportunities the show offered. Over 1,500 visitors participated in the Honda Racing Bug Activity, while Get On - the campaign to encourage more people to ride motorcycles - introduced 350 visitors to the benefits of riding and took numerous bookings for the future.