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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

McLaren plans three models, including £60k sports car

By Tim Pollard Motor Industry 28 October 2008 14:36 McLaren Automotive is readying a family of sports cars to sell alongside its hardcore P11 supercar – including a bargain-basement, £60,000 sports car.  We’re following developments at McLaren’s Woking HQ with interest and – weeks after we published world-exclusive pictures of the P11 styling buck (above) – today we can reveal that McLaren is readying three separate model ranges. McLaren Automotive, the car-building arm of the McLaren Group, is plotting a three-tier range of sports cars, CAR understands. Under the McLaren Development Plan, Ron Dennis and the other directors plan to expand the manufacturing base dramatically.

Buick wants to pay for your college education

Buick has been working with the General Motors Foundation to help fund its Buick Achievers Scholarship program for its fourth consecutive year. The scholarships are awarded to students who have excelled not only in the classroom, but also in their efforts to help the community. The program was created in 2011 and has awarded $16.5 million to deserving students across the nation thus far.