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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Lotus revamps 2007 MG TF

By Phil McNamara Motor Industry 24 July 2006 06:11 The MG TF will be reborn at Longbridge in 2007 - and the roadster has been overhauled by the ride and handling experts at Lotus. Nanjing Automotive Corporation, the Chinese company that bought the assets of the bankrupt MG Rover in 2005, has lifted the lid on its plans. Assembly of up to 15,000 TFs annually will begin in the first half of next year, at the mothballed West Midlands plant.

Toyota HSD concept

The Yaris HSD, as presented in Geneva, previews Toyota's intentions of bringing Hybrid technology to the B-Segment, as well as Toyota's full hybrid roll out across all models in its range. Retaining the familiar Yaris outwardly appearance (and previewing the next generation Yaris) the HSD is interspersed with ‘Hybrid' cues, to intimate at the hybrid powertrain beneath the body. From the pearl white paint to the light blue hue that illuminates certain aspects, there is an underlying emphasis on the fact that this car is a hybrid.