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Rowan Atkinson prangs the McLaren – again

Rowan Atkinson in his McLaren F1 We don’t usually do accidents and supercars on Cars UK. To us, it seems horribly ghoulish and somehow perverse to seek enjoyment, not just from the misery of others, but from the destruction of beautiful cars. But this is Rowan Atkinson and his beloved McLaren F1.

Peugeot Onyx Concept: Paris 2012

The Peugeot Onyx Supercar Concept is a concept that will never be built and based on the underpinnings of the Peugeot Le Mans car. So Paris 2012 gets treated to the appealing Peugeot Onyx – a Gallic Jaguar C-X75, if you like – looking sexy and sleek on the floor in Paris with its copper and carbon fibre body and use of unusual materials like crystal glass and compressed paper. But it seems, as if we didn’t already know, that Peugeot aren’t planning to build an Onyx supercar – or at least not in their current financial muddle - and have even nicked its underpinnings from their own Le Mans 24hr diesel engine car to give the Onyx some eco and supercar credibility.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?