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Range Rover Evoque: A different Evoque for every customer
Sat, 05 Mar 2011The Range Rover Evoque in Geneva came in a fetching shade of green We’ve had the roll out of the Range Rover Evoque piecemeal over the last nine months, from the first showing of an Evoque with a name at Kensingon Palace last July, through to the reveal of the 5-Door Evoque – accidentally at Paris and then officially at Los Angeles. What we now learn at Geneva is that Land Rover intends for the Evoque to be the most customisable Range Rover there has ever been, with an almost endless permutation of options and colours and fabrics and styles and… The starting point for customising the Evoque – beyond choosing either diesel or petrol, 2WD or 4WD and 3 or 5 door – is the basic trim options of Pure, Prestige and Dynamic. Then you’ll get confronted with the options for the exterior paint job; there are twelve of those with three different, contrasting roof colours.
AT&T launches campaign against texting and driving
Tue, 28 Dec 2010AT&T has launched an 11-minute video designed to augment its anti-texting-and-driving campaign launched in March. The video is intended to reach consumers before New Year's Eve. Called "The Last Text," the video tells stories about people whose lives were adversely affected by texting while driving, including the parents of Mariah West, who died after texting "Where u at?" to a friend.
Lexus partners with celebrity chefs
Fri, 06 May 2011Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.