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Ford Fiesta retains eco marathon title

A FORD Fiesta has been crowned the winner of the ALD Automotive/Shell Fuelsave MPG Marathon for the second year running. The 1.6-litre diesel Fiesta Econetic achieved 88.69mpg over 339.3 miles on what some observers say was the toughest course yet for the annual event. Hills, bad weather and heavy traffic were all obstacles faced by the 46 competitors who set out from Tankersley Manor, near Sheffield.

Hyundai incentive includes job loss insurance

During a focus group meeting in late November, Joel Ewanick, Hyundai Motor America's vice president of marketing, realized no matter how much cash Hyundai piled on the fenders, it probably wasn't going to get buyers into showrooms. Not when they were worried about losing their jobs. "The question for consumers right now is what is going to happen to their income in 2009," Ewanick told Automotive News.

Watch: BMW driver drifts 51 miles to set new world record

Johan Schwartz shattered the Guinness World Record for longest sustained drift in a BMW M5 Saturday, completing a total of 322.5 laps and covering 51.278 miles. Schwartz, a BMW Performance Driving instructor, beat the previous 6.94-mile drift record at the BMW Performance Center in Greenville, S.C. using just one set of Continental tires.