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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Redesigned 2013 Honda Accord aims to lead in safety, fuel economy

The redesigned 2013 Honda Accord will go on sale this fall with a shorter overall length, a new engine family and a continuously variable transmission--huge engineering changes for a signature car that has slipped against mid-sized rivals. Honda released the first images of the production version of the Accord sedan and coupe on Wednesday but provided few additional details about the cars. The 2013 sedan--weighing less than the outgoing model, but with more passenger and cargo room--features nearly flush windshield glass, flush-mounted windshield wipers and available LED daytime running lights, headlights and taillights.