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Renault FRENDZY Concept off to Frankfurt

The bi-polar Renault Frendzy Concept Nothing floats Renault’s boat quite as much as a pile of batteries attached to an electric motor. Unless it’s an off-the-wall concept heading for a motor show. Put the two together and you have a Renault designer’s wet dream.

Hyundai HB20 & HB20X debut in Brazil

Hyundai has debuted the HB20 hatchback and HB20X Crossover at the Sao Paulo Motor Show in Brazil. The Hyundai HB20 – which shares its basic underpinnings with Europe’s i20 – has, say Hyundai, been developed exclusively for the Brazilian market and comes in a choice of nine trim levels and with a choice of a 1.0 litre and 1.6 litre flex fuel engines with a five-speed manual, or an auto option on the 1.6 litre. Changes to the Brazilian HB20 (HB stands for ‘Hyundai Brazil’) include specific setup for Brazilian roads (which can be even worse than ours), cosmetic tweaks to the exterior and a different interior.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.