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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Apparently, the 2012 Honda Civic will be quiet & refined

2012 Honda Civic - it's quiet As we said on the last story we ran about the 2012 Honda Civic, Honda are taking its launch very seriously, And they’re doing the normal new car tease too, but in a very Honda way. Instead of being lazy and just divvying up a new arty photo of the new Civic once a week for a month, Honda are going the Jaguar XJ school of car teases (just in smaller numbers). Which means proper detail with each tease and some proper thought in the presentation.

Who's Where: Jason Castriota joins Stile Bertone

Contrary to what was previously disclosed, Car Design News has now confirmed that Jason Castriota, who left his position at Pininfarina on the eve of the Paris Motor Show in September, is set to become Design Director at Stile Bertone. He will start his new position on December 1. Castriota had initially intended to set up his own design consultancy before being approached by Bertone.