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Ford Iosis X concept

With an abundance of small SUVs entering the European market, Ford has been conspicuously absent from this segment, something that the Iosis X will hope to quell. Using the same 'kinetic design' theme as the Iosis concept from last year, the Iosis X puts a coupe-like window graphic and roofline upon thick sills, similar in this respect to the Opel Antara concept. But while Opel will have their model on the road imminently, those wanting the Ford equivalent will have to wait until early 2008 for the forms to be toned down and put in showrooms.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Volkswagen Taigun concept (2014): VW’s new baby SUV

It seems the tailgate-mounted spare wheel could be making a comeback – first Ford launches the EcoSport, now VW has followed suit with this updated Taigun concept. Both cars are small crossover SUVs, aimed at emerging markets, particularly Brazil and India. With the EcoSport appearing in UK dealerships this May, however, we don’t think it will be too long before a production version of the Taigun offers VW’s take on the idea to European buyers as well.