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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Top Gear test track added to Google Street View

TOP GEAR fans can follow in the tyre tracks of The Stig after the BBC show's test track was added to Google Street View. The location at Dunsfold Aerodrome, Surrey, has been the venue for star guests such as Benedict Cumberbatch and Damian Lewis to drive a lap for the programme. Test driver The Stig - at the wheel of a Mercedes-Benz SLS AMG Black - accompanied the Google car as it did a circuit of the 2.82km track.

Aston Martin wants the Le Mans title

Aston Martin will challenge for the overall Le Mans Champion in 2009 Aston Martin won the overall title in 1959 – 50 years ago with the DBR1 driven by Caroll Shelby – and are aiming to bring the title back to the UK with the new car, which is based on the 2008 Charouz Racing System Lola, and powered by the same V12 engine seen in the title winning DBR9s of the last two years. The car will carry the famous Gulf Oil colours, and is being funded in partnership with Lola, Michelin, Koni and BBS. And this is a good time to pick to challenge for the title.