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Gilles Vidal on Peugeot's Design Direction

Peugeot's new 508 sedan and sport wagon unveiled in detail last week represent not only a new pair of family cars to compete against the likes of the Ford Mondeo and Opel/Vauxhall Insignia but the start of a new design direction for the brand. When asked whether he was going to kill off the brand's current low-down big and gapey grille graphic for something more subtle across its whole production range new director of style at Peugeot, Gilles Vidal exclusively told Car Design News: "Yes... definitely.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Range Rover Evoque launches in China – Hello Beijing

Range Rover Evoque launches in Beijing Land Rover may have bit of a shortage of parts for the new Range Rover Evoque, which is reportedly causing some delays for UK Evoque deliveries, but they’re still pushing on with launching the Evoque across the world. And this week it’s China, with the tag line ‘Hello Beijing’ attached to the launch. Last week Land Rover were out in India to launch the Evoque, with the Indian market getting the full range of Evoque models – that’s coupe and five-door with a choice of TD4 and SD4 diesels and the Si4 Ecoboost petrol.