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J. D. Power study: Consumers don't fret about reliability as much
Tue, 14 Dec 2010The mantra that all cars are reasonably good is beginning to resonate with consumers, and a J. D. Power study found that reliability is less of a concern for shoppers than it previously was.
Here are the automobile ads of the year
Wed, 15 Jan 2014The One Club made its way back to the 2014 Detroit auto show, naming the top automotive ads across five different categories: online video, broadcast television commercials, interactive, experiential, and print/outdoor. The top ads were presented Tuesday. Let's take a look at those that came out on top.
Mind-powered ‘Emotiv’ car safety system tested
Mon, 07 Oct 2013c Mind-controlled car (c) Getty-Ford ‘Neuroengineering’ company Emotiv has created a ‘mind-powered’ headset that can detect when a driver is distracted and automatically slow down the car, in an effort to improve safety. The Australian firm has already brought its most recent mind-controlled device to market – the Epoc headset. It’s this high-tech brain activity monitor that has now been adapted to determine how hard a driver is concentrating on the road ahead.