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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Show Review: Design LA

Design LA, the automotive design conference that incorporates the Design Challenge competition, has announced its winners, during this year's LA Motor Show. Chuck Pelly, who set up Design LA last year, introduced the event and the judges for the Design Challenge: Tom Matano , Director, Academy of Art University; Imre Molner, Dean, College of Creative Studies; Steward Reed, Chair, Transportation Design, Art Centre College of Design; and Bill Van Amburg, Senior Vice President, Calsart. This year's nine competition entries had a brief to deliver a 100 percent recyclable, five-year lifespan vehicle with 'accoutrements that add fun or function to represent California's unique green lifestyle.' The Acura FCX 2020 Le Mans is a Le Mans-style race car concept notable for its enclosed wheels and motorbike style forward-inclined driving position between the front wheels (which can just be made out in the translucent illustration shown here).

70ft tall car juggling robot planned

BugJuggler When it comes to things we would like to see in our lifetime, a 70ft-tall robot juggling cars is most definitely one of them. So let’s all give this crazy group of ex-NASA and James Bond stunt engineers a big round of applause, because that’s exactly what they are trying to achieve. The robot is called the BugJuggler, and as yet it’s just a figment of some very over-active imaginations.